Case Studies

Background

Before we started, Baking AI had only an offline presence with a strong brand value. However, their website wasn't optimized much with service pages and little content. Initially, we had to start the SEO strategy from zero level.

Results Achieved

• ✓Organic site traffic growth comparing the last 3 months vs the previous 3 months
• ✓Started SEO campaign 7 months ago (27 May 2024) with impressive results
• ✓Transformed from offline-only to strong online presence

What We Did

• →Planning the website architecture
• →Planning course pages
• →Planning local backlinking campaigns
• →Redesigning the UI/UX of landing pages and blog articles
• →Strengthening the Website's Foundation - Created services/other pages
• →Fixed the on-page optimization and invested in custom schema
• →Started Backlink Campaign with Homepage authority
• →Ensured GMB and NAP Citations for Local SEO across three Indian cities

Background

Tempcom.co.in is an industrial chiller manufacturer and supplier that was working on a hybrid model. High-End Cooling Industries were not able to know about their product and services and content was not optimized.

Challenges

• •Leads were being generated only through LinkedIn and Paid ads
• •ROI was negative even after working for a few months
• •Platform issues with their business model
• •Poor organic presence

Results Achieved

• ✓Helped them in rebranding their website and pivot to a different model
• ✓Scaled organic leads from 0 to 200+ B2B leads a month
• ✓Helped them generate yearly revenue of INR 1-2 cr+

What We Did

• →Multiple meetings with decision-makers to discuss major issues
• →Developed solid pivot strategy
• →Complete website rebranding
• →Business model transformation
• →Organic lead generation system implementation

Background

The website is a B2B brand, a leading print-on-demand platform in India. They have built a strong brand over the years. However, they wanted to scale their traffic and beat their competitors by creating more content and planning topical hubs around print-on-demand, eCommerce, custom printing, and dropshipping.

Results Achieved

• ✓Improved the organic traffic metric by 14% in 3 month comparison
• ✓Set up conversion tracking and generated 200,247 CTA clicks in a month
• ✓Enhanced competitive positioning in the market

What We Did

• →Fixing the Keyword cannibalization issue
• →Updating existing content
• →Setting content guidelines and training writers
• →Creating topic clusters and content hubs
• →Custom schema markup implementation
• →Setting up conversion tracking systems

Background

Recently, we worked with a US-based SaaS company operating in the property management and real estate niche with high competition. The website has published 600+ articles over the last 10 years, most of which are user-focused. The brand value is comparatively high compared to any new competitor in the niche.

Challenges

• •Constantly saw a decline in overall site traffic
• •Most traffic was coming from branded searches only
• •High competition in property management niche
• •Starting traffic was only ~3,000/month

Results Achieved

• ✓Achieved 60% increase in overall traffic
• ✓Reversed the declining traffic trend
• ✓Improved performance of existing pages
• ✓Enhanced lead generation capabilities

What We Did

• →Identifying pages that need content updates
• →Identifying search intent for better targeting
• →Creating systems, SOPs, and content outlines
• →Fixing technical issues across the website
• →Creating and publishing optimized content